HRLS-West-Speaker Ashley-Dalziel

Ashley Dalziel

VP, People & Culture, Freshii

Ashley Dalziel is the VP of People Culture at Freshii. Ashley spent nearly a decade at lululemon athletica, building their global recruitment strategy and promoting employee growth and engagement. Her distinct point of view when it comes to people and company culture drives Freshii to identify, attract and hire energizing and hardworking teams around the world.

Starting at lululemon athletica in 2006, Ashley was one of the founding members of the People Potential team and was a part of growing a small, privately-held Canadian company with 28 stores and a big vision into the iconic, multi-billion-dollar organization that it is today. At lululemon, she helped create and implement the practices that enabled the brand to grow top talent across the globe while maintaining the core values of the company.

With a strong background in recruitment, employment branding, training, talent management and leadership development, Ashley understands how to strategically invest in teams, as these are the people that bring experiences to life in Freshii stores. Her vision is to inspire and empower Freshii’s franchise partners to focus on culture, leadership and people development as a driver of their bottom line. People Culture is a critical pillar of Freshii’s success, and it will continue to power the growth of the company, allowing the brand to achieve its mission of helping the world live longer and healthier lives.

Ashley lives in Toronto and enjoys spending quality time with her husband, daughter and dog. When she’s not finding and developing the future leaders of Freshii, Ashley enjoys empowering young girls through her work as a Girl Guides leader, and staying active via running, yoga and spinning.